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Team Building Tips

Take action, start fundraising and set your goals high!

In order to help you reach your personal and team fundraising goals, we want to provide you with a number of helpful online fundraising tools when you register for 2014 Bruce Gorder 5k Walk for Melanoma.

Catch the Team Spirit

The Bruce Gorder 5k Walk for Melanoma Awareness is an opportunity for people affected by melanoma and their friends and loved ones to come together and support each other. It also supports melanoma research at UC San Diego Moores Cancer Center.

One of the best ways to get involved with the walk is by forming or joining a team so we can fight melanoma together. It is also a way for your company, organization, or group of friends and family to increase their visibility in the community and promote teamwork, loyalty, health and fitness all at the same time!

6 Steps to Team Building

  1. Become a team captain. Register as team captain, fill out your team details and set a fundraising goal. Anyone can captain a team!
  2. Choose a co-captain. A great way to increase your outreach is to select a co-captain to help you recruit and stay on top of team members’ fundraising goals.
  3. Recruit participants. Anyone can join your team: family, friends or co-workers. Ask those you have already recruited to invite their network of friends too. There is no minimum, but we recommend teams of at least 10 people. (A sample recruitment email is included below.)
  4. Fundraise. Set a team fundraising goal; having a goal in mind is an excellent motivator. Family, neighbors, friends, business contacts and co-workers are all great places to start looking for people to support your fundraising efforts.
  5. Work together. Plan a team fundraising event, like a bake sale or car wash. Any money you raise counts towards your total. Remember, there are prizes for teams with the most participants, most money raised and other fun categories!
  6. Stay in touch. Staying connected keeps enthusiasm high and builds momentum, while giving everyone an opportunity to share successes and ideas.

Benefits of Starting a Team

  • Fundraising and walking with others makes the Gorder Walk experience more fun and meaningful for you and your teammates.
  • You can spread more awareness in numbers and make a larger difference in the lives of people battling melanoma, as well as your community. The more people you have on your team, the more people you have talking about the event and the importance of melanoma research.
  • On event day, take a photo of your team to commemorate the walk. Be sure to join our online community of supporters by posting it to our social media pages!

Rally Your Team!

Display your team spirit. Create team t-shirts, buttons, signs or a banner to show your team spirit and rally your team. Picking a theme is a great place to start.

Corporate teams: host a company rally. Have a company rally for employees as a kick-off to help recruit. Use it as an opportunity to share information about Moores Cancer Center and the Walk, sign up participants, create camaraderie and motivate walkers.

Reward individual efforts in fundraising. Incentives and prizes are great fundraising motivators. Maybe the top fundraiser for a corporate team can be CEO for a day or get a special parking spot. Or maybe you can host a barbeque for your team when you reach your fundraising goal. The sky is the limit.

Sample Team Member Recruitment Email

This is just to help get you started — feel free to personalize!

Dear [Name],

I recently accepted the challenge of forming a team for UC San Diego Moores Cancer Center and the Bruce Gorder 5k Walk for Melanoma Awareness on Oct. 11, 2014 at UC San Diego.

The Walk raises funds to support melanoma research and services for people affected by this disease. The Gorder Walk is the signature fundraising event for melanoma research at Moores Cancer Center, one of just 41 National Cancer Institute-designated Comprehensive Cancer Centers in the United States, and the only one in the San Diego region.

Melanoma has affected [me personally / my spouse / my friends], and I’m walking to fight this disease. Please help me reach my goal to have 10 team members, each raising at least $100 — a team goal of $1,000. This is a great event: it’s going to be fun walking together while supporting an amazing cause!

Joining my team is easy, head to gorderwalk.ucsd.edu to sign up. Be sure to select [Team Name] as your team. If you can’t join us at the walk, you can still donate to support the team by going to the website. Every little bit helps!

Thank you in advance for joining me in supporting Moores Cancer Center and people everywhere battling melanoma.


[Your Name]

Online Fundraising Tools

  • Online donations make fundraising easy! This tool allows individuals to support your walk by donating online with a credit card.
  • You can ask others to make a donation or walk with you via the Gorder Walk website.
    • While the default email template can be used, we strongly encourage you to personalize your request with your fundraising goal, pictures and a short story explaining why you’ve chosen to walk.
  • Be sure to include a link to the registration website and your team name in your email, making it easier for friends and family to donate to your team or join by registering to walk or volunteer.

Fundraising Tips

Here are some basic fundraising guidelines and tips to get you started — don't limit yourself, be creative!

Don't be afraid to ask.
Remember, you are not asking for a contribution to yourself, you are asking on behalf of Moores Cancer Center and the Bruce Gorder 5k Walk for Melanoma.
Aim high.
While we ask that you try to fundraise at least $100 for melanoma research, we encourage you to set your goal higher!
10 / 10.
Think a goal of $100 is intimidating? Just ask 10 people for $10. If they say yes, you’ve made your goal!
Use online tools.
Email friends, family members and co-workers so they know why you’re raising money and can easily visit our website to learn more or make a donation.
Be social.
Social media is a great tool. Links to our website on your Facebook wall or Twitter feed can help your followers get involved. You can find us on Facebook under Bruce Gorder Walk for Melanoma Awareness.
Personalize it.
Share your story and let people know why you are asking them to support this cause. For example, if you are walking for a loved one with melanoma, explain how melanoma has affected your loved one and that the money raised will fund important research, education and support services for people with melanoma. Including pictures can help people feel more connected to the cause.
Speak up.
Make a short presentation at your office, place of worship, local community or civic organizations, or any group you volunteer with or to which you have a connection. Anyone can help!
Educate potential donors.
Often, people will feel more comfortable about making a contribution if they understand what they are contributing to and how their money will be used. You will find helpful information online at cancer.ucsd.edu.
Don't forget your phone…
Many of us use email so much that we forget the phone is another easy way to reach out to people — many people feel it's more personal than an email. Make a phone list of who you want to call, and know what you want to say before you dial.
…or just meet face-to-face.
Asking individuals face-to-face is the most effective way to fundraise. While it can be uncomfortable at first, often all you need is the confidence to ask potential donors for support. Just be informed on your topic and the “ask” will be a breeze.
Earlier is better.
The sooner you start reaching out to people to support your walk, the sooner you'll see pledges start to come in.
Get schooled.
Some of the largest, most involved teams we have are from local schools. School spirit has led to some amazing results — maybe your school is next!
Double your impact.
Many companies have matching gift programs to encourage employees to support numerous charities. Checking if your donors or workplace can match charitable gifts is an easy way to double, and sometimes even triple, your fundraising. Be sure donors provide you with the matching gift form used by their company. Most forms can be requested through the company’s foundation or human resources department.
Be appreciative.
Whether they choose to give or not, you should always remember thank people for their time, consideration and support. When people do choose to make a pledge, a short thank-you note means a lot to donors and can even lead to additional donations.

Write a Letter

Telling your personal story is the most effective way to fundraise. The following are two examples of messages that can be sent via email or regular mail to friends, family and colleagues.

Letter #1

Dear Friends and Family,

On Oct. 11, 2014 I will be walking in the 21st Annual Bruce Gorder 5k Walk for Melanoma Awareness to raise funds for melanoma research at UC San Diego Moores Cancer Center. Our goal is to raise $75,000 for the more than 76,000 people who were diagnosed with melanoma in 2014. My personal goal is to raise [$1,000], and I hope that you'll help me reach this goal!

As you know, melanoma has affected me and my family, especially in the last year. [Include a personal story].

Skin cancer is currently the fastest growing cancer in the United States; melanoma is its deadliest form. Researchers are looking for new ways to combat this disease, but we need your help as we walk to support their research!

I will keep you updated on my progress as the walk gets closer. You can also learn more at gorderwalk.ucsd.edu. Please help spread the word to anyone you believe would want to support the Bruce Gorder 5k Walk for Melanoma Awareness.

Thank you so much for your support — making a difference starts with one step!


[Your Name]

Letter #2

Dear Friends,

As you may know, melanoma has a personal face for me. [Share you story]

On Oct. 11, 2014, I will be walking in the 21st Annual Bruce Gorder 5k Walk for Melanoma Awareness to raise funds for melanoma research at UC San Diego Moores Cancer Center. Moores Cancer Center is one of just 41 National Cancer Institute-designated Comprehensive Cancer Centers in the United States, and the only one in the San Diego region.

Every dollar raised stays right here in San Diego supporting research, programs and care for people affected by melanoma. Please help me reach my fundraising goal of [$1,000] by going online to gorderwalk.ucsd.edu and making a donation to [team name].

Your contribution is greatly appreciated.


[Your name]

We’re Here to Help

Feel free to contact Sandy Dempsey, Assistant Director of Events for additional ideas, techniques, and opportunities for your team.

Roxanne Donado
(858) 534-3804

The 25th Annual Bruce Gorder 5k Walk for Melanoma